Our Mission

The mission of this site is to transform the relationship between coaches and parents in youth sports.

I have heard far too many frustrations from both parents about coaches and conversely coaches struggling with ‘difficult parents’. In almost every situation, they are both right… to a degree. The mission of PlayMyKid.com is to help coaches team with parents to build strong kids. Strong kids will become strong and successful adults.

They both have a goal in mind:

• Coaches want more prepared kids that are always ready to compete.
• Parents want to see their kids play and which implies prepared kids.
• Both need to hold the kid accountable together as a team.

They both want the kids to be better:

• Coaches always need more talent, but are juggling too many challenges to properly prepare the kids.
• Parents want to see their kids succeed and have fun, but seeing them on the bench on game day is frustrating.
• They are both proud of the success.
• They each need to adapt their support when responding to failure.

Clearly, both coaches and parents want to develop kids to be stronger athletically, socially and mentally.

The real challenge is for youth coaches to partner with parents to make sure both are taking steps to meet everyone’s goals. Coaches need work closer with parents to better manage expectations. Parents need to see coaches have everyone’s best interest in mind. They want to trust the coach, but coaches need to adapt to parents, not just players.

This PlayMyKid.com provides the resources, tools and advice for coaches meet that challenge. We provide the tools, strategies and advice for coaches to lead players and parents toward a much more enjoyable experience.